Outrageous Email Marketing Unleashed

Hi,

I want to talk to you about the way that I do email marketing, so that you can use my strategies in your marketing system for great profits and this way I can save you from making the same mistakes that I made. I’m also going to show you how I instantly generated $988 from a tiny list with just one email.

In fact, I’m going to give you a complete swipe file and in the video below I’m going to walk you through the sequence, so that you know what I did and why I did it! This is VALUABLE stuff!

Let me get straight to the point.

The 2 Biggest Mistakes I Made:

1) Too Many Promotions

Once I had my very first list back in March 2009 after my first product launch, I started to promot other products to my new list right away, because that was what the $7 guides that I had told me to do. Thanks to the fact that I overdelivered in my product, people trusted me and bought my recommendations.

I made sales and noticed that this works, so I just kept promoting more stuff to my list, over and over again. Before I knew it, within 2 months, my open rates and click through rates went south, people unsubscribed from my list faster than I could imagine and I managed to burn my whole list, driving them away from me.

Big mistake, learn from it and please don’t do the same mistake!

2) Not Enough Promotions

After that experience with my first list and after learning that it’s all about adding value, I started to send out emails that contained content that was helpful for people. I told them about different methods that worked or I showed them things like how to do keyword research easily.

The problem was that I was so scared now to pitch anything to my list, even if it was a helpful product, that I basically forgot that it’s also about making money and that it’s okay to recommend a product if it’s really helpful. Now, people got used to my free content and the problem with that is that if you train your subscribers to expect only free content from you, they’ll be put off once you try to sell something to them.

Again, big mistake, it’s up to you to learn from it and not to do the same.

A better way:

Pitching product after product to your list won’t do you any good, you will lose any initial credit that you had with your list and your subscribers will get tired of your pitches very fast, viewing you as a somebody who’s only pushing the latest and greatest products to make a quick buck.

Not marketing anything at all doesn’t make any sense either. We are marketers after all and it’s impossible to be a marketer without marketing anything. You would condition your list to only expect free stuff from you and that’s not the place where you want to be.

The goal is to build a relationship with your list where they see your as a trusted adviser, and that’s what you should be. You want to add constantly value to your subscribers while also recommending some products or tools once in while, stuff that was helpful to you.

How do I know that I’m adding value?

That is actually quite easy. I could bore you with a lot of theoretical methods but the easiest way really is to ask yourself this question before writing and sending out your email: “What is the desired outcome that I want to have with this email and how can I add value to my subscribers?”

Always ask yourself this questions, even if you are going to promote a product, and you’ll build a great relationship with your list, you’ll build good karma, constantly add value to other people’s life, they’ll consider you a trusted adviser and you’ll be making money along the way.

Sounds like a very sound plan to follow, doesn’t it?

Like always, I’m keeping things simple stupid. You don’t need fancy HTML graphics, super long emails, email copy written by a professional copywriter etc., just keep your emails short and sweet, add value in each email with a strong call to action at the end and you’ll be ahead of 90% of all other email marketers out there!

Email Structure

Headline

The only purpose of your headline is to get people to open your email. Now while it only has one purpose, it’s also the most important part of your email. If you can’t get people to open your email, they will never get to see what your email is about.

Conversely, if you have an interesting headline, you can touch more people and make more money. You should spend at least as much time on your headline as it took you to write your email, it’s that important.

Try to keep your headline interesting and if possible, link it to a topic that’s hot in your market currently. If it’s in the Internet Marketing niche, you could link your headline to the current ‘Outsourcing’ or ‘Offline’ hype.

A headline like “This is why outsourcing won’t work for you..” will get you more a lot more attention than a headline like “Newsletter Number 5, Issue 3″ .

The first headline is related to a topic that’s very hot right now and it also creates curiosity, people will want to know why outsourcing wouldn’t work for them.

Email Body

Keep it short and sweet. I’ve tested both, long and short email copy and the short copy always gets me better results. Obviously, it always depends on what you’re trying to get across. If you just want to get your message out there, you can go with long email copy. If you want your subscribers to take a certain action fast, you should go for short copy.

People rather spend more time reading content on a website than in an email. So if you have a lot of content/value to add, post your content on your website/blog and use your email to send your subscribers to your website.

Advantage: Your blog post can get viral, people might digg , stumble or tweet about your blog post and that can bring you a great amount of fresh traffic. Also, people get a chance to comment. If you have lots of  positive comments, it gives you social proof.

With an email, there’s no way that it could go viral and you can’t use it as social proof.

Call To Action

Always tell your subscribers what action you want them to take! Maybe you want them to visit your site, watch a certain video, fill out a survey or buy your latest product. Whatever it is, you must tell them to do so, don’t expect them to know what they’re supposed to do next.

The easiest way to achieve this is to use a simple sentence like: ‘Go Here Now’, ‘Click This Link Below’, ‘Check Out This New Video’ and so forth, it’s really that simple. Just do it, and you’ll have great click through rates.

To keep your readers interested and to make them open your next email, you should let them know what to expect in your next email. The easiest way to do this is to use a ‘p.s.’ after your signature.

Be specific and don’t give away too much. Example: “In my next email I’m going to show you how I generated $1,297 dollars with just one single email and how you can do the exact same thing in two simple steps”

Ending your emails with sentences like this will create curiosity and your readers will look forward to your next email. I mean who wouldn’t like to know that right? Just make sure that you can back up your claims!

In the video below, I’m going to walk you through the email sequence that I used to generate $988 within 2 hours from a tiny list.

Download your Swipe File Here:  Email Swipe File

I truly hope that this information was useful for you.

On Thursday, at 12pm EST I’m going to launch ‘Outrageous Email Marketing Unleashed‘ and it will show show you how to do email marketing efficiently. I’m going to reveal how I generated $1,983 from one single email and I’m going to Hand You the exact template, my most successful email headlines, my system for adding massive value and I’m also going to reveal to you what is currently working for me and what isn’t

I truly wish I had this kind of information when I started out, instead of having to rely on $7 e-books. ‘Outrageous Email Marketing Unleashed‘ is based on MY business, based on Real Life strategies and examples, not just some theoretical fluff and you’ll get REAL case studies and swipe files.

Make sure to check your inbox this Thursday at 12pm EST.

Being a loyal subscriber of mine, I’ll provide you with an early bird link  that will allow you to get your hands on this incredible package at the lowest price possible – this price will make your jaw drop, especially when you discover the amazing value provided.

I wish you all the best in live and all the success possible.

Mario Brown – The Internet Marketing Fool

How will you use this information to the fullest?