Hey,
I hope this post finds you doing well!
I went to an Internet Marketing seminar last weekend and most of the attendees and speakers were also members of the Warrior forum, the seminar was called Practical Profits. Some of the attendees recognized me from the forum or from my Google Places course and that was flattering, but it’s not the reason for this post.
There is a major insight that I’ve had at the seminar, something that allowed me to make more money than ever in January 2011 and the funny part is that we all know about it already – we just don’t use it.
It’s ‘Leverage’ and the ’80/20′ rule.
If you want to make a lot more money without working a lot more, you need leverage. For us Internet Marketers, the biggest leverage point that we can have is a list of subscribers and a list of affiliates. Also, and that’s super important, it’s a network of people that can help us to get the word out.
One of the speakers on the event was Keith and he showed his results. He was able to make over $250k in just 8 months, he got started 8 months ago on the Warrior forum and nobody knew him and he was well aware of it.
So he looked for leverage, he approached some of the hot WSO sellers to promote his first product for him, to run a WSO with him and most of them said no – but he didn’t give up and one guy (Rob aka CCMusicman) said yes. Keith got Rob to work with him and that way he leveraged Rob’s reputation and success to get his own name and product out.
Long story short, the WSO was a success, he then used this success to approach other Warriors and then marketers outside of the forum (now leveraging his successful WSO) and they told their friends about it.
8 months later he’s speaking at an Internet Marketing event and he banked over 250k.
Now that’s leverage! And that’s what you have to look for in your business as Internet Marketer – doesn’t matter if you do Offline, Affiliate Marketing or whatever.
That’s exactly what I’m doing right now in my business and you should do the same.
I recommend to start with the time that you have at hand every day, how can you leverage it better? (hint: not by hanging out on forums or buying the next best thing)
Study the 80/20 rule if you don’t know what it is or if you know, THEN FREAKING USE IT!
Look for the 20 percent in your efforts that help you the most (time,money,method) and focus on these task only! Then turn it around and look at the 20% of things that do harm your efforts/business the most.
For many of you, just to give you a hand, the problem is ‘distractions’. So ask yourself, what is distracting me the most? Incoming emails? Warrior forum? Facebook? Buying new courses?
Whatever it is, you NEED to get rid of it if you want to be successful. Immediately!
It’s your own fault if you don’t do that. Don’t go to a forum complaining that IM doesn’t work for you if you spend your time in a wasteful way.
Focus on what is important, on the things that give you the most and get rid (or at least avoid!) anything that keeps you from achieving your goals and dreams.
Here are the good news:
A new day starts tomorrow and keep in mind that
you past doesn’t equal your future. No problem if in the
past you got distracted easily and if you haven’t been
as productive as you wanted.
You can start all over tomorrow, set your goals and get
your to do list ready and take massive action. The new
year just started and it’s in your power to make it
your best year ever.
Just do it – NOW!
All the best,
Mario

{ 11 comments… read them below or add one }
Thank you Mario for helping us to keep focussed. This is something one needs to constantly work at, reminding us to focus on the importat stuff and dismiss distractions.
Great blog post Mario. I see you’ve started to get a little success just by piecing the little things together and taking action. Cheers.
I don’t follow many blogs but yours is one that’s worth following since your words come from the heart!
I know who you’re referring to, and his story of leveraging relationship after relationship — essentially leveraging leverage — is priceless.
On the subject of focus, I couldn’t agree more. To that end allow me to share with you a free app from another fellow warrior — I have nothing to do with it, I’m just a happy user. It really does help you focus. It’s called The Focus Master, and you can find it at (surprise!) http://www.thefocusmaster.com. Windows only, I believe, but still pretty cool. Hope you like it!
Spot on Mario! Im a big fan of the 80/20 rule, I apply it all the time. Where lacking, it was the partnerships but thats getting better each day now. All the best in your business, love your imsights and will share your work for sure with my readers
@Cass – Nice one. Cheers.
Of course the advice is priceless, yet the implementation is oh so difficult. I pride myself on constantly trying to learn new things, yet I think I confuse learning with acquiring new information.
I went searching for a copy of The Greatest Salesman in my library yesterday and was amazed at the amount of information I have buried on the shelves behind me.
As you say, I must stop looking for more secrets to success and apply all the acres of diamonds I have already purchased.
Thanks Mario
Hey,
Thanks for your comments! I appreciate that you guys are taking the time to comment.
@Cass: yes I have that tool, it’s also sold under the name of Action Enforcer. I can’t believe that he’s giving it away for free, that’s awesome!
Now it’s time to take action!
Cheers,
Mario
Hey Mario, that’s a great message about leverage….I just couldn’t afford the Practical Profits session this time (but now I’m wondering if I couldn’t afford to miss it!).
Maybe next time!
Martin
Great post Mario. The 80/20 rule is freakin’ awesome.
To the point and practical. I especially like the double ended approach the 20% most useful. 20% biggest time wasters. I will use that straight away.
Thanks.
Krsnendu
Somebody recommended a free ebook called Pomodoro Technique. It is about time management using egg timer or something. I have read only 2/8 of the book but the idea of being productive and doing something useful sounds intriguing yet foreign to me. I have to hunt it down from my hard drive and take a look at it someday soon.